Experts in communications

Making a stand

Task

Endowment Justice, a company which represents people claiming compensation for endowment mis-selling, required a marketing programme which would enable it to attract the maximum number of individuals with endownment claims faster than competitors

Strategy
To profile Endowment Justice (on the basis of the credentials of the members) as the leading expert in the field ideally placed to help individuals challenge the financial industry and claim compensation for endowment mis-selling

Actions
We developed a comprehensive media plan which involved meeting each of the key financial editors and aligning the opportunity to claim for endowment mis-selling .

MOney

Results

The results of the Endowment Justice PR programme were quite phenomenal. We achieved hundreds of cuttings which actively drove consumers (clients) to Endowment Justice.

We not achieved achieved a high number of cuttings but were successful in achieving coverage across a broad spectrum of media. Ranging from an op-ed in the FT to articles and comments in the Sun as well as countless radio mentions.

FT article
This is Money
The Telegraph
social_twitter_box_blue